Newswire

San Antonio Sports Launches Power of Sport Campaign
San Antonio Sports Launches Power of Sport Campaign

  The relationship with San Antonio Sports initially began when the organization was a recipient of the agency’s annual fundraising gala, The King and Queens of Good Hearts. After several years of support and growth together, San Antonio Sports is now one of the agency’s newest clients launching the most comprehensive marketing and communications campaign […]

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Improving Consumer Experience with AR and VR
Improving Consumer Experience with AR and VR

  Augmented reality and virtual reality allow consumers to interact with brands in ways they never have before. The ‘try before you buy’ mentality has always been favored by consumers for things like trying on clothes before purchasing or test driving a new car before buying. In the last few years, home furnisher, IKEA, has […]

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Telemundo 40 Rio Grande Valley and IHOP Win Lone Star Emmy
Telemundo 40 Rio Grande Valley and IHOP Win Lone Star Emmy

  At The PM Group, one of our main missions is to give back to our communities not only in San Antonio but across Texas. That’s why when we heard that our client, IHOP, and one of our station partners, Telemundo 40 Rio Grande Valley, with United Blood Services won a Lone Star Emmy for […]

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Tis the Season for the 1st Ever $1 Trillion in Retail Sales
Tis the Season for the 1st Ever $1 Trillion in Retail Sales

  For the first time, holiday retail sales will cross the $1 trillion mark. Up 5.8% from the year prior, the 2018 season will benefit from near record-high consumer confidence, strong ecommerce sales and the most amount of possible shopping days—a total of 32 days—between Thanksgiving and Christmas. Source: eMarketer     About The PM Group: […]

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Neuromarketing and Its Effectiveness in Ad Targeting
Neuromarketing and Its Effectiveness in Ad Targeting

  The human brain became the focal point of all marketing in 2002 when social experiments became more science-driven by implementing MRI’s, EEG’s and biometrics. This scientific approach to marketing became known as neuromarketing: “the examination of the intersection of consumer behavior and neuroscience to determine how a consumer responds to an ad, brand, or […]

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Car Wraps Become Innovative Out of Home Advertising Medium
Car Wraps Become Innovative Out of Home Advertising Medium

  Out of home advertising has had its pros and cons when it comes to effectiveness. For example, being in front of hundreds of thousands of drivers and passengers allows a message to hit huge audiences, but a static poster board may be too much of a blanket message to really be effective for certain […]

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The Evolution of Black Friday
The Evolution of Black Friday

  The holiday season is just around the corner and that means spending time with loved ones and spending cash on Black Friday shopping. The biggest shopping day of the year has gained so much momentum that it’s practically become its own holiday. Occurring the day after Thanksgiving, employees across the country take full advantage […]

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IHOP and Six Flags Bring You the Savings of the Season
IHOP and Six Flags Bring You the Savings of the Season

  It’s the most wonderful time of the year when we cozy up and sip hot chocolate while enjoying some holiday cheer. The holiday season is about giving and that’s why we’re so excited that our two clients, IHOP and Six Flags Fiesta Texas, have teamed up to give you spectacular savings!   Now through […]

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Amazon in the Advertising Business
Amazon in the Advertising Business

  In this day and age, we’ve all become very familiar with paid subscriptions that allow us to completely sensor ads. With services like Hulu or YouTube, you can pay a fee to watch videos and movies without the ad clutter, but what category does a service like Amazon fall into?   Amazon offers a […]

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Happy Halloween From the PM Group!
Happy Halloween From the PM Group!

Over the years, Halloween has become quite the agency tradition and each year it’s become more competitive than the last. On Halloween day, The PM Group, Noisy Trumpet, Quarter Moon Productions, Citywide Sports Network, Book of Free, PMX Events, SA YES, Robin Hood 210, and our neighbors at The Wood Agency come together for a […]

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New Ways to Score Big with NFL Advertising
New Ways to Score Big with NFL Advertising

  America has had a passionate relationship with the NFL for a long time. With an outstanding number of dedicated football-watching fans, it should come as no surprise that marketers take full advantage of leveraging their advertising dollars to captivate the NFL’s loyal audience. However, fans have given the NFL some negative feedback regarding the […]

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YouTube Implements the Option of Non-Skippable Ads
YouTube Implements the Option of Non-Skippable Ads

  It’s no secret that large streaming platforms like YouTube and Hulu capitalize on advertising placement, but at what point do these streaming services place a limit on ads?  YouTube has been using ads for some time, but recently integrated the option of non-skippable ads into their platform. This may change the landscape for online […]

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Quarter Moon Productions Celebrates Their 8th Anniversary
Quarter Moon Productions Celebrates Their 8th Anniversary

  In October 2010, our sister company, Quarter Moon Productions (QMP), opened their doors as a state-of-the-art post-production studio. In just the first 3 months they produced over 200 TV commercials, truly hitting the ground running and paving the way for their future growth. Over the span of just 12 months, QMP went on to […]

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The PM Group Supports McNay’s Art Vinyl Exhibit
The PM Group Supports McNay’s Art Vinyl Exhibit

  The PM Group proudly supported one of the McNay’s most recent art experiences, Art Vinyl. For one night, attendees could purchase works of art painted, sculpted, and collaged on vinyl all created by regional and national artists. One artist was our own Creative Director, Tony Pro, who stated that, “the event was very lively […]

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The PM Group Announces New Client: Coverage2Care
The PM Group Announces New Client: Coverage2Care

  We are excited to announce one of our newest clients, Coverage2Care. Coverage2Care is a neutral insurance agency in San Antonio helping the community near and far across Texas to educate the consumers on their Medicare options. Their services also include Medicare Advantage, Medicare Supplements, Life Insurance, Final Expense, Affordable Care Act or Group Insurance. […]

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Gen Z Steals Millennials’ Thunder
Gen Z Steals Millennials’ Thunder

  Millennials have had the attention of marketers for quite some time now. However, there has been an emerging demographic that has turned the heads of many. According to AdAge, marketers are spending more time trying to uncover the needs of the post-millennial generation: Gen Z.   Gen Z is the demographic group born after […]

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Direct Mail Outlives its Life Expectancy
Direct Mail Outlives its Life Expectancy

  While many forecasted the imminent doom of direct mail with the rise of digital advertising, direct mail, in fact, receives a higher response rate today than it did 10 years ago, despite the low engagement that consumers have with the print industry and the increased popularity of digital advertising. If properly implemented, direct mail […]

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Online Advertisers Break Through the Noise With 3D Ads
Online Advertisers Break Through the Noise With 3D Ads

  With the online environment becoming saturated with ads, consumers have learned to tune out what they see and even block ads with certain web browsers. Forbes sheds light on the newest breakthrough in online advertisement – 3D ads –  in a recent article and discusses how these new ads can disrupt consumer “banner blindness”. […]

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How Voice Search is Shaping the Advertising Industry
How Voice Search is Shaping the Advertising Industry

  With the rise of digital assistants, it’s no surprise that the habits we have when searching online have shifted as well. Consumers recognize that it’s easier to talk than type. So, the phrases “Alexa” and “Okay Google” have naturally replaced the physical effort of typing into a search engine. Plus, using a voice search […]

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The PM Group Announces Marketing Partnership with San Antonio Sports
The PM Group Announces Marketing Partnership with San Antonio Sports

  The PM Group is excited and incredibly proud to announce our new partnership with San Antonio Sports, a non-profit organization built to reinforce the importance of sports and an active lifestyle in San Antonio youth. The PM Group was named agency of record effective August 1, 2018.   San Antonio Sports is a dynamic […]

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