Newswire

Bandersnatch: More Than A Buzzworthy Netflix Original
Bandersnatch: More Than A Buzzworthy Netflix Original

  After all of the holiday hustle most people were ready to chill on their couch and watch Netflix, especially with one of the most anticipated Netflix Original releases to date – Black Mirror’s: Bandersnatch.   What differentiates Bandersnatch from any other movie or TV series on Netflix, is the film’s ability to interact with […]

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Two Flippin’ Good Deals, All in One Place
Two Flippin’ Good Deals, All in One Place

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The Rise and Fall of TV Ad Spend
The Rise and Fall of TV Ad Spend

  It should come as no surprise that consumers are not watching as much linear TV as they used to. Streaming services have taken over much of the consumers’ time that used to be dedicated to traditional TV. We live in a time where almost anything we need can be accessed from our tablets and […]

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The PM Group Salutes Soldiers’ Angels as Their Newest Client
The PM Group Salutes Soldiers’ Angels as Their Newest Client

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The PM Group Staff Shares Their Favorite Super Bowl LIII Ads
The PM Group Staff Shares Their Favorite Super Bowl LIII Ads

Best Laugh Not Everything Makes the Cut (but Amazon Did) Of course, Amazon delivered effective messaging (and a few laughs) to the Super Bowl audience this past Sunday by entertaining us with some familiar faces and Alexa failures. Did we expect anything less from the Amazon?   Most Relatable We Went Nuts Over Audi – […]

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Super Bowl LIII: Behind the Scenes Ad-citement
Super Bowl LIII: Behind the Scenes Ad-citement

  With the Super Bowl around the corner, we’ve begun to see all the new creative content released from some classic Super Bowl advertising companies as well as a few newcomers. This year, advertisers will be on a world stage as ad space is set to air on national US channels and on livestreams around […]

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Congratulations to Our 2019 Charity Texas Hold’em Winners
Congratulations to Our 2019 Charity Texas Hold’em Winners

  On Saturday, January 23th, The PM Group held the third annual Big Game Poker Charity Texas Hold’em Tournament to benefit local charitable organizations in San Antonio. We want to congratulate all of our winners who took home some amazing prizes. Thanks to all in attendance, we were able to raise $65,000 for several charities! […]

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Micro-Moments are Changing the Game
Micro-Moments are Changing the Game

Traditional ads don’t affect consumers the same way they used to. Our culture today has become overtaken by advertisers everywhere, which has trained consumers to tune out all the ‘noise’. With a fast-paced lifestyle, consumers have less time to sit down at a computer and research something. It’s become common for consumers to react to […]

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San Antonio Sports Launches Power of Sport Campaign
San Antonio Sports Launches Power of Sport Campaign

  The relationship with San Antonio Sports initially began when the organization was a recipient of the agency’s annual fundraising gala, The King and Queens of Good Hearts. After several years of support and growth together, San Antonio Sports is now one of the agency’s newest clients launching the most comprehensive marketing and communications campaign […]

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Improving Consumer Experience with AR and VR
Improving Consumer Experience with AR and VR

  Augmented reality and virtual reality allow consumers to interact with brands in ways they never have before. The ‘try before you buy’ mentality has always been favored by consumers for things like trying on clothes before purchasing or test driving a new car before buying. In the last few years, home furnisher, IKEA, has […]

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Telemundo 40 Rio Grande Valley and IHOP Win Lone Star Emmy
Telemundo 40 Rio Grande Valley and IHOP Win Lone Star Emmy

  At The PM Group, one of our main missions is to give back to our communities not only in San Antonio but across Texas. That’s why when we heard that our client, IHOP, and one of our station partners, Telemundo 40 Rio Grande Valley, with United Blood Services won a Lone Star Emmy for […]

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Tis the Season for the 1st Ever $1 Trillion in Retail Sales
Tis the Season for the 1st Ever $1 Trillion in Retail Sales

  For the first time, holiday retail sales will cross the $1 trillion mark. Up 5.8% from the year prior, the 2018 season will benefit from near record-high consumer confidence, strong ecommerce sales and the most amount of possible shopping days—a total of 32 days—between Thanksgiving and Christmas. Source: eMarketer     About The PM Group: […]

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Neuromarketing and Its Effectiveness in Ad Targeting
Neuromarketing and Its Effectiveness in Ad Targeting

  The human brain became the focal point of all marketing in 2002 when social experiments became more science-driven by implementing MRI’s, EEG’s and biometrics. This scientific approach to marketing became known as neuromarketing: “the examination of the intersection of consumer behavior and neuroscience to determine how a consumer responds to an ad, brand, or […]

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Car Wraps Become Innovative Out of Home Advertising Medium
Car Wraps Become Innovative Out of Home Advertising Medium

  Out of home advertising has had its pros and cons when it comes to effectiveness. For example, being in front of hundreds of thousands of drivers and passengers allows a message to hit huge audiences, but a static poster board may be too much of a blanket message to really be effective for certain […]

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The Evolution of Black Friday
The Evolution of Black Friday

  The holiday season is just around the corner and that means spending time with loved ones and spending cash on Black Friday shopping. The biggest shopping day of the year has gained so much momentum that it’s practically become its own holiday. Occurring the day after Thanksgiving, employees across the country take full advantage […]

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IHOP and Six Flags Bring You the Savings of the Season
IHOP and Six Flags Bring You the Savings of the Season

  It’s the most wonderful time of the year when we cozy up and sip hot chocolate while enjoying some holiday cheer. The holiday season is about giving and that’s why we’re so excited that our two clients, IHOP and Six Flags Fiesta Texas, have teamed up to give you spectacular savings!   Now through […]

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Amazon in the Advertising Business
Amazon in the Advertising Business

  In this day and age, we’ve all become very familiar with paid subscriptions that allow us to completely sensor ads. With services like Hulu or YouTube, you can pay a fee to watch videos and movies without the ad clutter, but what category does a service like Amazon fall into?   Amazon offers a […]

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Happy Halloween From the PM Group!
Happy Halloween From the PM Group!

Over the years, Halloween has become quite the agency tradition and each year it’s become more competitive than the last. On Halloween day, The PM Group, Noisy Trumpet, Quarter Moon Productions, Citywide Sports Network, Book of Free, PMX Events, SA YES, Robin Hood 210, and our neighbors at The Wood Agency come together for a […]

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New Ways to Score Big with NFL Advertising
New Ways to Score Big with NFL Advertising

  America has had a passionate relationship with the NFL for a long time. With an outstanding number of dedicated football-watching fans, it should come as no surprise that marketers take full advantage of leveraging their advertising dollars to captivate the NFL’s loyal audience. However, fans have given the NFL some negative feedback regarding the […]

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YouTube Implements the Option of Non-Skippable Ads
YouTube Implements the Option of Non-Skippable Ads

  It’s no secret that large streaming platforms like YouTube and Hulu capitalize on advertising placement, but at what point do these streaming services place a limit on ads?  YouTube has been using ads for some time, but recently integrated the option of non-skippable ads into their platform. This may change the landscape for online […]

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