Newswire

The Evolution of Black Friday
The Evolution of Black Friday

  The holiday season is just around the corner and that means spending time with loved ones and spending cash on Black Friday shopping. The biggest shopping day of the year has gained so much momentum that it’s practically become its own holiday. Occurring the day after Thanksgiving, employees across the country take full advantage […]

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IHOP and Six Flags Bring You the Savings of the Season
IHOP and Six Flags Bring You the Savings of the Season

  It’s the most wonderful time of the year when we cozy up and sip hot chocolate while enjoying some holiday cheer. The holiday season is about giving and that’s why we’re so excited that our two clients, IHOP and Six Flags Fiesta Texas, have teamed up to give you spectacular savings!   Now through […]

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Amazon in the Advertising Business
Amazon in the Advertising Business

  In this day and age, we’ve all become very familiar with paid subscriptions that allow us to completely sensor ads. With services like Hulu or YouTube, you can pay a fee to watch videos and movies without the ad clutter, but what category does a service like Amazon fall into?   Amazon offers a […]

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Happy Halloween From the PM Group!
Happy Halloween From the PM Group!

Over the years, Halloween has become quite the agency tradition and each year it’s become more competitive than the last. On Halloween day, The PM Group, Noisy Trumpet, Quarter Moon Productions, Citywide Sports Network, Book of Free, PMX Events, SA YES, Robin Hood 210, and our neighbors at The Wood Agency come together for a […]

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New Ways to Score Big with NFL Advertising
New Ways to Score Big with NFL Advertising

  America has had a passionate relationship with the NFL for a long time. With an outstanding number of dedicated football-watching fans, it should come as no surprise that marketers take full advantage of leveraging their advertising dollars to captivate the NFL’s loyal audience. However, fans have given the NFL some negative feedback regarding the […]

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YouTube Implements the Option of Non-Skippable Ads
YouTube Implements the Option of Non-Skippable Ads

  It’s no secret that large streaming platforms like YouTube and Hulu capitalize on advertising placement, but at what point do these streaming services place a limit on ads?  YouTube has been using ads for some time, but recently integrated the option of non-skippable ads into their platform. This may change the landscape for online […]

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Quarter Moon Productions Celebrates Their 8th Anniversary
Quarter Moon Productions Celebrates Their 8th Anniversary

  In October 2010, our sister company, Quarter Moon Productions (QMP), opened their doors as a state-of-the-art post-production studio. In just the first 3 months they produced over 200 TV commercials, truly hitting the ground running and paving the way for their future growth. Over the span of just 12 months, QMP went on to […]

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The PM Group Supports McNay’s Art Vinyl Exhibit
The PM Group Supports McNay’s Art Vinyl Exhibit

  The PM Group proudly supported one of the McNay’s most recent art experiences, Art Vinyl. For one night, attendees could purchase works of art painted, sculpted, and collaged on vinyl all created by regional and national artists. One artist was our own Creative Director, Tony Pro, who stated that, “the event was very lively […]

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The PM Group Announces New Client: Coverage2Care
The PM Group Announces New Client: Coverage2Care

  We are excited to announce one of our newest clients, Coverage2Care. Coverage2Care is a neutral insurance agency in San Antonio helping the community near and far across Texas to educate the consumers on their Medicare options. Their services also include Medicare Advantage, Medicare Supplements, Life Insurance, Final Expense, Affordable Care Act or Group Insurance. […]

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Gen Z Steals Millennials’ Thunder
Gen Z Steals Millennials’ Thunder

  Millennials have had the attention of marketers for quite some time now. However, there has been an emerging demographic that has turned the heads of many. According to AdAge, marketers are spending more time trying to uncover the needs of the post-millennial generation: Gen Z.   Gen Z is the demographic group born after […]

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Direct Mail Outlives its Life Expectancy
Direct Mail Outlives its Life Expectancy

  While many forecasted the imminent doom of direct mail with the rise of digital advertising, direct mail, in fact, receives a higher response rate today than it did 10 years ago, despite the low engagement that consumers have with the print industry and the increased popularity of digital advertising. If properly implemented, direct mail […]

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Online Advertisers Break Through the Noise With 3D Ads
Online Advertisers Break Through the Noise With 3D Ads

  With the online environment becoming saturated with ads, consumers have learned to tune out what they see and even block ads with certain web browsers. Forbes sheds light on the newest breakthrough in online advertisement – 3D ads –  in a recent article and discusses how these new ads can disrupt consumer “banner blindness”. […]

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How Voice Search is Shaping the Advertising Industry
How Voice Search is Shaping the Advertising Industry

  With the rise of digital assistants, it’s no surprise that the habits we have when searching online have shifted as well. Consumers recognize that it’s easier to talk than type. So, the phrases “Alexa” and “Okay Google” have naturally replaced the physical effort of typing into a search engine. Plus, using a voice search […]

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The PM Group Announces Marketing Partnership with San Antonio Sports
The PM Group Announces Marketing Partnership with San Antonio Sports

  The PM Group is excited and incredibly proud to announce our new partnership with San Antonio Sports, a non-profit organization built to reinforce the importance of sports and an active lifestyle in San Antonio youth. The PM Group was named agency of record effective August 1, 2018.   San Antonio Sports is a dynamic […]

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Four Ways to Measure Your Marketing Efforts
Four Ways to Measure Your Marketing Efforts

  Creativity and budgets don’t always go hand in hand. But, when the two are paired together properly, it yields significant results. While companies need to do something unique to get their target audience’s attention, it’s important not to forget the reason you’re advertising in the first place: return on investment. The only way to […]

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SA YES: Texas Charity Drives Change for Elementary Students
SA YES: Texas Charity Drives Change for Elementary Students

  Looking for a new truck? Eager to help local elementary school students in need? Well, you’re in luck. The annual SA YES Drive Away 4 Education Truck Raffle is underway!   San Antonio Youth Educational Support Project (SA YES) is the largest non-profit distributor of school supplies in South Texas, and The PM Group […]

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The PM Group Turns 30: SA Rampage Score Big with TV Ad
The PM Group Turns 30: SA Rampage Score Big with TV Ad

  In honor of our 30th anniversary, The PM Group is looking back at our 30-year history and celebrating some of our greatest accomplishments that have helped us become the agency we are today. One of our favorite memories was producing a brand awareness commercial for The San Antonio Rampage as part of our partnership […]

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IHOP Changes Name. IHOb Makes History.
IHOP Changes Name. IHOb Makes History.

  In case you haven’t heard… On June 4th, 2018, world famous pancake house and breakfast mogul IHOP did something unexpected. They changed their name. IHOP first made the announcement over Twitter that the franchise was flipping their “P” upside down, sparking weeks of speculation as to what the new “b” could stand for. Finally, […]

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3 Inside Tips from The PM Group Media Department
3 Inside Tips from The PM Group Media Department

  The media department is one of the most integral and fast-paced departments at The PM Group. Without them, our clients would have no way of sharing their marketing with the world. More specifically, our media buyers negotiate, purchase, and monitor advertising space & airtime. They work to help clients reach a defined audience in […]

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How to Make Your Content Mobile Friendly
How to Make Your Content Mobile Friendly

  Due to the advances in technology, it has become more efficient to browse, shop, and buy from our mobile devices. It’s essential for businesses small and large to jump on the bandwagon of making mobile the priority. So how do we align our content with mobile devices? According to one of Forbes’ latest articles, […]

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