Newswire

User Generated Content as a Means to Expand Brand Loyalty
User Generated Content as a Means to Expand Brand Loyalty

  As consumers continue to dislike strong sales messages and inauthenticity, advertisers are trying to find ways to create positive experiences and connections between brands and customers. That’s where user generated content comes into play.   User generated content is defined by Adweek as any “content related to a brand that is voluntarily produced by […]

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PM Group President Featured in San Antonio Magazine
PM Group President Featured in San Antonio Magazine

Agency president, Fran Yanity, was featured in the June Women to Watch section of San Antonio Magazine. We are so excited to see her accomplishments and community efforts highlighted in the article. You can read the full feature below.       About The PM Group: The PM Group was founded in 1988. For over […]

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Recent Study Shows Traditional Advertising is Still a Priority
Recent Study Shows Traditional Advertising is Still a Priority

  It may be easy to think that most advertising dollars these days are going towards digital, but a recent study by the World Federation of Advertisers shows this isn’t the case. Although brands and marketers see the need to be present in the digital world, they also see the importance and benefits that traditional […]

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Volunteerism Matters: How The PM Group Gives Back
Volunteerism Matters: How The PM Group Gives Back

  The PM Group knows a thing or two about giving back.   Our company culture places importance on giving back to our community and those less fortunate and in need. From first responders to pet charities, from military veterans services to at-risk children, education and family services, The PM Group is here to help. […]

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If You Can’t Beat Them, Join Them: Amazon Partnerships
If You Can’t Beat Them, Join Them: Amazon Partnerships

Kohl’s, like many other companies, recognizes Amazon as the retail powerhouse they are and knows full well they will continue to capture more consumer dollars year over year with their ease of use and product selection. Realizing this, Kohl’s sought out a trial partnership to test whether joining Amazon would give Kohl’s a competitive advantage […]

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The Batmobile Makes Appearances at South Texas IHOP Restaurants
The Batmobile Makes Appearances at South Texas IHOP Restaurants

  If you haven’t heard: the 1966 Batmobile recently made appearances at IHOP locations in San Antonio and Laredo. The PM Group owns several famous Hollywood cars that will be on display this summer at the exciting 3-day interactive pop culture fan festival: Celebrity Fan Fest! Hosted by The PM Group’s sister company, PMX Events, […]

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Are Micro-Influencers the New “Influencers”
Are Micro-Influencers the New “Influencers”

  If you have Instagram, you probably follow a few celebrities that you enjoy keeping up with. Many celebrity accounts have one million-plus followers giving them a platform to share their voice and opinions in a big way. Let’s take Kim Kardashian for example, who has over 136 million followers and has a social media […]

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A Big Win for Charities at Agency’s Texas Hold’em Tournament
A Big Win for Charities at Agency’s Texas Hold’em Tournament

On Saturday, May 4th, The PM Group held their fourth Big Game Poker Charity Texas Hold’em Tournament to benefit local charities in San Antonio. One hundred percent of the net proceeds raised will be distributed to SA YES, Austin YES, CC YES and San Antonio Sports and the i play! afterschool program. All of these […]

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Have Advertisers Gone Too Far?
Have Advertisers Gone Too Far?

  Consumers have become so accustomed to ad clutter. We see it on our phones, computers, billboards, TV, mail … it doesn’t ever stop. There are so many ads now, sometimes we don’t even realize when we are looking at one. It has become more difficult for us to separate what’s real versus what’s fake. […]

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Brands Break Through the Noise with Experiential Marketing
Brands Break Through the Noise with Experiential Marketing

In the age of social media, brands must engage consumers in a memorable experience in order to grab their attention. Online E-commerce has contributed to the steady decline of foot traffic through brick-and-mortar stores as consumers choose online convenience over in-person shopping experiences. Due to the shift in consumer purchasing habits, brands are getting more […]

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Swipe Free Enhances Brand Image and User Experience
Swipe Free Enhances Brand Image and User Experience

  Whether your business is ready or not, mobile pay is expanding. According to eMarketer “20.2% of Americans are making payments by scanning, tapping, swiping, or checking in.” If your company doesn’t already accept mobile pay such as Apple Pay, Google Pay, and Samsung Pay, you could be behind the curve. The number of users […]

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SA YES Hosts 22nd Annual Taste of Education and Golf Classic
SA YES Hosts 22nd Annual Taste of Education and Golf Classic

A year of growth and continued support 2018 was an exciting year for SA YES as the organization continued to expand school supply distribution from San Antonio into the Corpus Christi and Austin, Texas markets. This allowed them to distribute 39,500 school supply kits to Title 1 elementary school students with this expansion!   The […]

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Amazon Says Goodbye to the Dash Button
Amazon Says Goodbye to the Dash Button

  You can take a moment to appreciate how far our technology has come when you don’t even have to turn on your computer or unlock your phone to place an online order. That’s why people of the world rejoiced when Amazon released their first Dash Button, back in 2015. Leave it to Amazon to […]

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The Benefits of Beacon Technology
The Benefits of Beacon Technology

  Beacon technology was originally introduced in 2013 to be used by retail stores to provide customers with in-store notifications about items, product reviews and deals. However, over the last several years, this technology has quickly grown in popularity across numerous industries to enhance user experience.   An ever-growing example is the use of beacon […]

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Chatbots Revolutionize Customer Service
Chatbots Revolutionize Customer Service

  We live in a world where everyone craves immediate gratification. Chatbots are a helpful tool that your company can use to satisfy this need for your potential and existing customers. According to eMarketer, “1.4 billion people interact with chatbots each year.” If you aren’t providing your customers with a chatbot for quicker customer service, […]

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Bandersnatch: More Than A Buzzworthy Netflix Original
Bandersnatch: More Than A Buzzworthy Netflix Original

  After all of the holiday hustle most people were ready to chill on their couch and watch Netflix, especially with one of the most anticipated Netflix Original releases to date – Black Mirror’s: Bandersnatch.   What differentiates Bandersnatch from any other movie or TV series on Netflix, is the film’s ability to interact with […]

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Two Flippin’ Good Deals, All in One Place
Two Flippin’ Good Deals, All in One Place

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The Rise and Fall of TV Ad Spend
The Rise and Fall of TV Ad Spend

  It should come as no surprise that consumers are not watching as much linear TV as they used to. Streaming services have taken over much of the consumers’ time that used to be dedicated to traditional TV. We live in a time where almost anything we need can be accessed from our tablets and […]

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The PM Group Salutes Soldiers’ Angels as Their Newest Client
The PM Group Salutes Soldiers’ Angels as Their Newest Client

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The PM Group Staff Shares Their Favorite Super Bowl LIII Ads
The PM Group Staff Shares Their Favorite Super Bowl LIII Ads

Best Laugh Not Everything Makes the Cut (but Amazon Did) Of course, Amazon delivered effective messaging (and a few laughs) to the Super Bowl audience this past Sunday by entertaining us with some familiar faces and Alexa failures. Did we expect anything less from the Amazon?   Most Relatable We Went Nuts Over Audi – […]

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