Newswire

Are Micro-Influencers the New “Influencers”
Are Micro-Influencers the New “Influencers”

  If you have Instagram, you probably follow a few celebrities that you enjoy keeping up with. Many celebrity accounts have one million-plus followers giving them a platform to share their voice and opinions in a big way. Let’s take Kim Kardashian for example, who has over 136 million followers and has a social media […]

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A Big Win for Charities at Agency’s Texas Hold’em Tournament
A Big Win for Charities at Agency’s Texas Hold’em Tournament

On Saturday, May 4th, The PM Group held their fourth Big Game Poker Charity Texas Hold’em Tournament to benefit local charities in San Antonio. One hundred percent of the net proceeds raised will be distributed to SA YES, Austin YES, CC YES and San Antonio Sports and the i play! afterschool program. All of these […]

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Have Advertisers Gone Too Far?
Have Advertisers Gone Too Far?

  Consumers have become so accustomed to ad clutter. We see it on our phones, computers, billboards, TV, mail … it doesn’t ever stop. There are so many ads now, sometimes we don’t even realize when we are looking at one. It has become more difficult for us to separate what’s real versus what’s fake. […]

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Brands Break Through the Noise with Experiential Marketing
Brands Break Through the Noise with Experiential Marketing

In the age of social media, brands must engage consumers in a memorable experience in order to grab their attention. Online E-commerce has contributed to the steady decline of foot traffic through brick-and-mortar stores as consumers choose online convenience over in-person shopping experiences. Due to the shift in consumer purchasing habits, brands are getting more […]

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Swipe Free Enhances Brand Image and User Experience
Swipe Free Enhances Brand Image and User Experience

  Whether your business is ready or not, mobile pay is expanding. According to eMarketer “20.2% of Americans are making payments by scanning, tapping, swiping, or checking in.” If your company doesn’t already accept mobile pay such as Apple Pay, Google Pay, and Samsung Pay, you could be behind the curve. The number of users […]

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SA YES Hosts 22nd Annual Taste of Education and Golf Classic
SA YES Hosts 22nd Annual Taste of Education and Golf Classic

A year of growth and continued support 2018 was an exciting year for SA YES as the organization continued to expand school supply distribution from San Antonio into the Corpus Christi and Austin, Texas markets. This allowed them to distribute 39,500 school supply kits to Title 1 elementary school students with this expansion!   The […]

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Amazon Says Goodbye to the Dash Button
Amazon Says Goodbye to the Dash Button

  You can take a moment to appreciate how far our technology has come when you don’t even have to turn on your computer or unlock your phone to place an online order. That’s why people of the world rejoiced when Amazon released their first Dash Button, back in 2015. Leave it to Amazon to […]

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The Benefits of Beacon Technology
The Benefits of Beacon Technology

  Beacon technology was originally introduced in 2013 to be used by retail stores to provide customers with in-store notifications about items, product reviews and deals. However, over the last several years, this technology has quickly grown in popularity across numerous industries to enhance user experience.   An ever-growing example is the use of beacon […]

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Chatbots Revolutionize Customer Service
Chatbots Revolutionize Customer Service

  We live in a world where everyone craves immediate gratification. Chatbots are a helpful tool that your company can use to satisfy this need for your potential and existing customers. According to eMarketer, “1.4 billion people interact with chatbots each year.” If you aren’t providing your customers with a chatbot for quicker customer service, […]

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Bandersnatch: More Than A Buzzworthy Netflix Original
Bandersnatch: More Than A Buzzworthy Netflix Original

  After all of the holiday hustle most people were ready to chill on their couch and watch Netflix, especially with one of the most anticipated Netflix Original releases to date – Black Mirror’s: Bandersnatch.   What differentiates Bandersnatch from any other movie or TV series on Netflix, is the film’s ability to interact with […]

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Two Flippin’ Good Deals, All in One Place
Two Flippin’ Good Deals, All in One Place

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The Rise and Fall of TV Ad Spend
The Rise and Fall of TV Ad Spend

  It should come as no surprise that consumers are not watching as much linear TV as they used to. Streaming services have taken over much of the consumers’ time that used to be dedicated to traditional TV. We live in a time where almost anything we need can be accessed from our tablets and […]

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The PM Group Salutes Soldiers’ Angels as Their Newest Client
The PM Group Salutes Soldiers’ Angels as Their Newest Client

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The PM Group Staff Shares Their Favorite Super Bowl LIII Ads
The PM Group Staff Shares Their Favorite Super Bowl LIII Ads

Best Laugh Not Everything Makes the Cut (but Amazon Did) Of course, Amazon delivered effective messaging (and a few laughs) to the Super Bowl audience this past Sunday by entertaining us with some familiar faces and Alexa failures. Did we expect anything less from the Amazon?   Most Relatable We Went Nuts Over Audi – […]

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Super Bowl LIII: Behind the Scenes Ad-citement
Super Bowl LIII: Behind the Scenes Ad-citement

  With the Super Bowl around the corner, we’ve begun to see all the new creative content released from some classic Super Bowl advertising companies as well as a few newcomers. This year, advertisers will be on a world stage as ad space is set to air on national US channels and on livestreams around […]

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Congratulations to Our 2019 Charity Texas Hold’em Winners
Congratulations to Our 2019 Charity Texas Hold’em Winners

  On Saturday, January 23th, The PM Group held the third annual Big Game Poker Charity Texas Hold’em Tournament to benefit local charitable organizations in San Antonio. We want to congratulate all of our winners who took home some amazing prizes. Thanks to all in attendance, we were able to raise $65,000 for several charities! […]

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Micro-Moments are Changing the Game
Micro-Moments are Changing the Game

Traditional ads don’t affect consumers the same way they used to. Our culture today has become overtaken by advertisers everywhere, which has trained consumers to tune out all the ‘noise’. With a fast-paced lifestyle, consumers have less time to sit down at a computer and research something. It’s become common for consumers to react to […]

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San Antonio Sports Launches Power of Sport Campaign
San Antonio Sports Launches Power of Sport Campaign

  The relationship with San Antonio Sports initially began when the organization was a recipient of the agency’s annual fundraising gala, The King and Queens of Good Hearts. After several years of support and growth together, San Antonio Sports is now one of the agency’s newest clients launching the most comprehensive marketing and communications campaign […]

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Improving Consumer Experience with AR and VR
Improving Consumer Experience with AR and VR

  Augmented reality and virtual reality allow consumers to interact with brands in ways they never have before. The ‘try before you buy’ mentality has always been favored by consumers for things like trying on clothes before purchasing or test driving a new car before buying. In the last few years, home furnisher, IKEA, has […]

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Telemundo 40 Rio Grande Valley and IHOP Win Lone Star Emmy
Telemundo 40 Rio Grande Valley and IHOP Win Lone Star Emmy

  At The PM Group, one of our main missions is to give back to our communities not only in San Antonio but across Texas. That’s why when we heard that our client, IHOP, and one of our station partners, Telemundo 40 Rio Grande Valley, with United Blood Services won a Lone Star Emmy for […]

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