The PM Group: A Brief History

Today, The PM Group is recognized as the largest and top-ranked San Antonio advertising agency, but it wasn’t always that way.

Back in 1988, this San Antonio advertising agency started out as a one-person marketing start-up and has since grown into San Antonio’s and South Texas’s largest full-service advertising agency and marketing firm - thanks to years of hard work, dedication, and some good old marketing savvy. But most of all, it’s due to our client’s success. If they didn’t grow their business—neither would we!

Under founder Bob Wills, the agency originally began as a niche restaurant marketing firm, serving big brands in the fast food space like Taco Bell, Subway, KFC, Pizza Hut, Long John Silvers, and family dining chains like IHOP and Cotton Patch Café.

Since then, we’ve expanded our advertising agency capabilities to execute effective marketing plans that benefit the bottom line across multiple industries.

By diversifying our skill sets & staff capabilities, we’ve been fortunate to service amazing accounts like Spurs Sports & Entertainment, Visionworks, international helicopter maintenance and repair brand TAIGLOBAL Group, Thomas J Henry (the largest injury law firm in Texas), Planet Fitness, mortgage lender SWBC (the largest in Texas) and the American Payroll Association, to name a few.

Here at The PM Group, we firmly believe that effective marketers can use their craft to promote any product or service. Decades of experience and many awards later, we have maintained the central pillar of our brand - client success. We handle marketing projects large and small while exceeding client expectations with measurable business growth and increased brand visibility.

Yet there is one other differentiator.

The PM Group is an advertising agency with heart. Although we produce excellent work for our clients, we like to say that our best work has always been for the charitable community. As we acquired more clients across Texas, San Antonio and the country, we also got the attention of some leading non-profits. Some of our direct non-profit partners include brands like Brighton Center, SA YES, the American Heart Association, ChildSafe and San Antonio Sports. In addition, the PM Group’s traditional yearly charity fundraiser called “The Kings and Queens of Good Hearts Charity Gala” helps fund local nonprofits which benefit at-risk children, pet rescue, student-athletes, childhood cancer victims, as well as first responders, veterans, and their families. We raised over $523,000 in 2018 alone to help South Texas charities and non-profits.

As San Antonio premier ad agency, our biggest concerns are your biggest needs. Whether you want to increase awareness for a charitable cause, grow your business, or brand new products and services, The PM Group is the advertising agency that has delivered real results since 1988, and we are certain we can do it for your organization as well.

In our 31 years, we have seen many ad agencies in San Antonio come and go. Many of the fads started on the heels of one creative hot shot, that came and went. To be a successful advertising agency in San Antonio, and anywhere for that matter, staff stability and experience get the marketing job done.

We like to say that “success and confidence is a demonstrated ability.” Let’s talk about your needs and how The PM Group may be the San Antonio-based advertising agency that is able to help your business grow greater than it is today.


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Of all the San Antonio Ad Agencies…. What makes us unique?

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