CAREER POINT COLLEGE / TV SPOT
The PM Group says “Thanks, Career Point!”
San Antonio full-service advertising agency The PM Group is saying “Thanks, Career Point” after becoming the Agency of Record for the vocational college in late December.
New creative hit the airwaves in San Antonio on December 26. The PM Group continued the popular“Thanks, Career Point!” tagline into the new TV spots. “We wanted to maintain continuity for the brand, although we modified the message to have a greater emotional pull”, said agency CEO Bob Wills.
The PM Group will represent Career Point College in San Antonio and in Tulsa, Oklahoma. The Agency will lead all strategic marketing planning, creative services, media buying and social media efforts.
