SAN ANTONIO SPURS / UNITE LOGO
The San Antonio Spurs unveiled their new advertising campaign this week, calling for Spurs fans to come together and “Unite”.
Coming out of the NBA work stoppage, The PM Group developed the message to rally fans and bring the team, ticketholders, and the entire San Antonio community together as one.
The Spurs “Unite” campaign includes television and radio ads, along with print and digital executions. The PM Group also designed the “Unite” logo.
The team has woven the “Unite” message into an exciting video that plays before each home game.
